On book titles - why some work (and others don't)

Certain book titles seem to immediately strike a chord with readers, and it's not always obvious or predicatable why that is so. One example: what's with the word "bee" in book titles, and why is it so appealing? I can think of three "bees" offhand that were very winning titles that no doubt helped propel the popularity of their books: Bee Season, The Secret Life of Bees, and Little Bee. Interesting: note that "bee" has a completely different meaning in each of the three? A very popular title format or template is: The Noun of the Noun. There are millions of such titles (The House of Mirth, The End of the Affair, The Age of Innocence) but more recently writers use this template in a very abstract and evocative way: The Qualities of Water, being a great example. Literary references in titles - Reading Lolita in Tehran, The Jane Austen Book Club - seem to work, and for that matter so do title that references clubs: The Guernsey Potato Club, or whatever that was called, The Secrets of the Ya-Ya Sisterhood, The Secrets(?) of the Traveling Pants - promising a sense of fun, kinship, insider-hood. Personally, I like one-word titles, which are much more rare and more difficult to work with than you'd think. Honestly, is Ulysses a good title for Joyce's masterpiece? Don't you think it makes us look too assiduously for the parallels that are ever-present but a secondary to the excellence of the story and the writing? Atonement - great recent book, rather foreboding title. Still, I think the perfect novel would have no title at all - just a number or a date or something, much Salinger's Nine Stories - it just is, on its own merits, a star arriving on the scene unannounced and unhyped.